directory image  QR Codes 
QR or 'quick read' codes may be what the advertising print world has been looking for.

Imagine a print advertisement which can talk to your mobile phone - finally a link between the real and virtual worlds.

Just as a traditional barcode can identify a product when swiped in a scanner, 'mobile barcodes' allow a phone to interact with a billboard or newspaper advertisement via its camera. SMS qrcode
Send SMS Message
URL qrcode
Go to a website

If your phone doesn't already have a reader (check in applications) you can download one to most handsets. We've road tested a few readers and recommend the Kaywa Reader

Already convinced by this initiative, talk to Graphics IT today about adding some interactivity to your next advertising campaign.